Tuesday, September 26, 2017

‘Media Matters’ course with Ocean FM

The Ocean FM Media Matters course is aimed at businesses in the region who want to learn more about the media and improve their relationship with local media outlets to help them increase their public profile and increase the value for money they get from their media spend.

Participants will attended training sessions over six weeks in the offices of Ocean FM in Colooney. Each training session will be two hours long and will be held in the evenings.

There will be a series of ‘tasks’ for participants to deliver in their own time and the defined goal of producing a radio ad for their business and  a live radio interview for participants to work towards.

Participants will be given training in social media platforms and the effective use of them and will also star in their own promotional video for their website.

Training will be delivered by experienced broadcast professionals suitably qualified and currently working at Ocean FM an award winning local radio station having won PPI and IMRO awards.

What you’ll study

*Understanding the modern media environment

*Being interviewed on air

*Making your own advert

*Press, radio, on line, social media and integrating a marketing campaign over multiple platforms

*Negotiating the best deal on media spend

*Getting press releases on air and pictures on line and in print

*Designing and effective campaign for your business

Each participant will be given a certificate from Ocean FM upon completion of the course

Application Criteria

*Background as owner / manager of business

*Basic computer skills

*Recruitment is open to all businesses in the region (once the business is located outside of the Boriugh of Sligo)

Specific outcomes

Each participant in the course will receive the following;

-          30 second promotional video

-          20 second radio advert

-          Live interview on Up and Running

-          Social media strategy for their business

-          Marketing plan for their business

-          Copies of recordings

-          Certificates of completion

Learner Outcomes

  • Interview techniques
  • Regulatory environment
  • Print V internet – how they work together
  • Radio Broadcasting
  • Online Journalism & Social Media
  • Video production
  • Photo Journalism

This course is being delivered by Ocean FM on behalf of Sligo LEADER and the Dept of Environment, Community and Local Government

Course Dates:

Media Matters course to run every Monday 6pm to 8pm

Dates for first course;

  • Monday 20th January
  • Monday  27th January
  • Monday  3rd Feb
  • Monday 10th Feb
  • Monday 17th Feb
  • Monday 24th Feb

Dates for second course;

  • Monday 3rd March
  • Monday 10th March
  • Monday 17th March
  • Monday 24th March
  • Monday 31st March
  • Monday 7th April